Choice enabled bottles or cans of your favorite soda

[Nflight]

I found this article quite surprising, imagine the savings in storage space at the supermarket.

http://www.prnewswire.com/cgi-bin/st...4325886&EDATE=

SUDBURY, Mass., March 23 /PRNewswire/ -- IPIFINI, Inc. announced today the
Company has been invited to present its Choice-Enabled Packaging (TM)
technology at PIRA's "Smart and Intelligent Packaging 2006" international
conference in Stockholm, Sweden. This will be the Company's first public
presentation on this topic. The presentation will begin at 11:25AM on
Thursday March 30th.
(Photo: http://www.newscom.com/cgi-bin/prnh/20060323/NETH016 )
IPIFINI's Programmable Liquid Container technology employs buttons on the
container's surface that release additives (flavors, colorants,
fragrances...etc) into the liquid. Additive buttons allow for the consumer to
choose variations of the liquid in the container at the point of consumption.
For example, a programmable cola bottle with buttons for lemon, lime, vanilla,
and cherry flavors as well as a caffeine button allows for 32 potential
choices of soda. A programmable paint container with 20 pigment additive
buttons allows the consumer to choose from one million paint colors. The
technology is described in a robust patent application filed by IPIFINI.
IPIFINI is licensing the technology to leading beverage, food, personal care,
paint and pharmaceutical companies.
"Providing choice at the point of consumption creates tremendous
advantages for the consumers as well as the manufacturer," noted Glenn
Wachler, advisor to IPIFINI and co-inventor of IPIFINI's Choice-Enabled
Packaging. Dr. Tod Woolf, founder and President of IPIFINI, notes that
"virtually everyone who has seen our Programmable Liquid Container technology
is fascinated and excited by its usefulness and consumer appeal."
Consumer demand for variety within a product line has generated a
proliferation of products with different additives. Choice-Enabled Packaging
is applicable to any liquid product with multiple varieties. This technology
simplifies manufacturing, distribution, promotion and sales by allowing a
single container to replace a series of product varieties. The technology
also allows consumers to select their desired variation at time of use.

[Strongbow]

Now I like that idea!!!

Wonder what would happen if a can of coke had three buttons for 'Whiskey', 'Vodka' and 'Tequila' - you would just have to press all three to get your moneys worth! :oops: :? :D