Many commercials here in The States cut down fathers and men in general - simply because to cut down a female or a minority would be considered racist or sexist. There was a popular commercial from a few years ago that was popular which enspoused the concept of "Doctor Mom" where the father was portrayed as basically incompetent and mom had to come to the rescue of the family. As a father and a male I found it and others like it to be irritating - much as I suppose blonde females find blonde jokes to be irritating.